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2.5 Regulatory bodies
When planning your advertisement campaign, you will need to consider whether your campaign abides by the appropriate regulatory codes for the mediums employed.

2.6 Pre-production materials
Before embarking on the production of your advertising campaign you should make a list of all the pre-production planning materials you will need.

Checklist for pre-productions materials:

• Production plan
• Budget
• Resource lists
• Production schedules

Documents common to audio productions are: 

• Scripts 
• Narrative synopsis
• Sound effects (including script and resource list)

Documents common to audio-visual productions are:

• Treatments
• Storyboard
• Scripts
• Special effects script
• Sound effects script
• Locations recce reports

Documents common to print-based and interactive products are:

• Annotated sketched layout
• Visual style plan
• Theme sheets
• Font styles
• Photography plans (including model forms, locations recce reports and shooting plans)
• Graphic plans

It is also good practice to carry out risk assessments at this stage in the production process. An effective risk assessment will help you to identify potential hazards/ risks and find solutions to any possible problems. This will ensure that all of your working environments are as safe as possible for your crew.

Research Activity

https://www.hse.gov.uk/

I think it is important to carry out a risk assessment so nobody is harmed in the creation of a piece and in the worst case, you don't get sued if anything does go wrong. 

Know It

1. To generate ideas for an advertising, you could use lists, mind maps and spider diagrams.
2. You will have to consider the ASA, Ofcom and the Health and Safety Executives before producing an advertisement.
3. You will need to create various different things based on what type of advertisement you're making; for example, if you're making an audio-visual product, you'd have to make a treatment, storyboards, scripts, special effect scripts, sound effects script and location recce reports. 

L02 Assessment activity

Activity 1 Pass criteria P2 and P3

Respond to a real client brief from an industry partner or a mock brief provided by your tutor and create a plan for cross-media advertising campaign.  

Using your choice of mediums (for example, paper, digital), create a pre-production plan for the media components in the planned advertising campaign. 

Activity 2 Merit Criterion M2 (in addition to P2 and P3)

Make a presentation to the rest of the class, justifying your choice of planned advertising products and the mediums you intend to use

https://prezi.com/view/GMcvQD90V2Y0aUoEQIoe/

L03 Be able to produce the planned media components P4 M3 D2

3.1 Productions requirements

It is good practice to create a diary and write in when you intend to complete key production activities. You can use this diary throughout the production process to keep a record of activities, ideas, success and failures, and anything else you may wish to document. This can be referred back to during your assessment. It is also good to check all legal and ethical laws around the creation of a product, all audio has to either be royalty free or created for the video and all videos should either be created for the piece or bought and owned, if music is not royalty free and videos are not owned, it could result in serious legal consequences which could've been avoided in the first place. 

Checklist of production processes

Processes common to all mediums are:

• Setting up of appropriate equipment (such as sound equipment, cameras, tripod)
• Use of the pre-production materials as reference in the production process (for example, script, storyboard, draft design layouts)
• Following safe working practices; working within the scope of the risk assessment and health and safety guidelines

Processes common to audio productions are:

• Directing cast and crew
• Operating sound equipment
• Checking sound quality
• Online editing 

Processes common to audio-visual productions are:

• Directing cast and crew
• Operating camera equipment
• Operating sound equipment
• Checking sound levels during filming
• Identifying editing requirements

Processes common to print-based and interactive productions are:

• Acquiring props and models
• Taking photos
• Writing copy
• Setting up and operating software (for example, desktop publishing, image editing)

Checklist of post production processes

Processes common to audio productions are:

• Editing sound
• Adding sound effects
• Mixing the audio soundtrack

Processes common to audio-visual productions are:

• Editing footage
• Adding transitions and special effects
• Editing and mixing the soundtrack
• Adding text and graphics

Processes common to print-based and interactive productions are:

• Reviewing the suitability of copy
• Editing text and images together
• Applying visual effects
• Exporting to appropriate file formats 

3.2 Meeting technical and aesthetic properties

Once you have produced your advertising campaign you will need to assess whether or not it is appropriate for purpose. The process should start with a return to your client. A meeting should be called to discuss whether or not you have met their needs. They are paying your fees. If the product does not meet their brief you may need to start all over again. It is not unheard of for your campaigns to be abandoned altogether at this stage.

In the client meeting, you will also need to check that the client is happy with the content of your advertisement. Do they convey the correct messages? Will they appeal to the appropriate target audience? Have they chosen the appropriate mediums for advertisements?

Once all these factors have been considered, you can then review your product with the legal department. Does the product comply with all the legal and ethical requirements of UK law and the ASA?

Know It 

1. It is important to keep to your plan when producing a campaign as that is your clients ideas and the client is paying you so if you don't meet their needs they can make you start the whole advertisement again and even just abandon the whole advertisement. 
2. All health and safety considerations need to be taken into account during production to ensure that all cast and crew are safe and not put into any dangerous situations which could result in the harm of any cast member or crew. 
3. All legal and ethical considerations need to be taken into account when during production to ensure that the advertisement can actually be premiered without having any backlash. If it doesn't follow all the considerations, it could result in legal consequences (suing, fine etc)