Advertising a product

For my advertisement, I will be advertising clothes that already exist. I will be doing an audio-visual campaign and a print based advertisement. I will look into pre-existing campaigns and see how they advertise the products and to see what i could do to advertise products in a similar or better way. 
Print Advertisements From Clothing Companies - 54 Ads
This is a print-based advertisement series created by a brand called 'BONDS' for underwear and it is in a comedy style (with strap lines such as 'IT'S NO PARTY IN HIS PANTS.' and 'I DON'T KNOW IF THEY'LL LAST ANOTHER CURRY.' in a sans-serif font so it seems more friendly. This may attract people attention as comedy is a well known and loved genre and therefore people may be more interested into reading into what this advertisement entails. 

MORE EXAMPLES
Clothing Ads – Fashion dressesBonds Print Advert By The Campaign Palace: Curry | Ads of the World™

https://www.youtube.com/watch?v=7DQsrXUWMzY
This is an audio-visual campaign to advertise the clothing brand 'Champion'. It is a short video but it does a great job of showing of the clothes; it's short, quick paced cuts attracts peoples attention and makes sure they keep watching. The upbeat, happy and jovial music gives a very happy and appealing feel to the video. This video also has a very appealing, bright, vibrant colour-scheme which attracts the viewers attention and will also attract a younger audience who may be interested in buying it. In my audio-visual campaign i will attempt to do something similar to this. 

MORE EXAMPLES
https://www.youtube.com/watch?v=2a9roFA5prU
https://www.youtube.com/watch?v=2LCNqRj6tJU
https://www.youtube.com/watch?v=IxeAR_oqFj4

ROYALTY FREE MUSIC I MIGHT USE
https://www.youtube.com/watch?v=UzPBeLIZDxU
https://www.youtube.com/watch?v=KK2smasHg6w
https://www.youtube.com/watch?v=T5o_0BoTvWg




Comments

  1. mrsmcdonaldholmesJune 21, 2020 at 3:45 PM

    Excellent work Elliot - keep on analysing your reasoning behind choices as well as adding more images for posters.

    ReplyDelete

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