Advertising a product
For my advertisement, I will be advertising clothes that already exist. I will be doing an audio-visual campaign and a print based advertisement. I will look into pre-existing campaigns and see how they advertise the products and to see what i could do to advertise products in a similar or better way.
This is a print-based advertisement series created by a brand called 'BONDS' for underwear and it is in a comedy style (with strap lines such as 'IT'S NO PARTY IN HIS PANTS.' and 'I DON'T KNOW IF THEY'LL LAST ANOTHER CURRY.' in a sans-serif font so it seems more friendly. This may attract people attention as comedy is a well known and loved genre and therefore people may be more interested into reading into what this advertisement entails.
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This is an audio-visual campaign to advertise the clothing brand 'Champion'. It is a short video but it does a great job of showing of the clothes; it's short, quick paced cuts attracts peoples attention and makes sure they keep watching. The upbeat, happy and jovial music gives a very happy and appealing feel to the video. This video also has a very appealing, bright, vibrant colour-scheme which attracts the viewers attention and will also attract a younger audience who may be interested in buying it. In my audio-visual campaign i will attempt to do something similar to this.
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ROYALTY FREE MUSIC I MIGHT USE
Excellent work Elliot - keep on analysing your reasoning behind choices as well as adding more images for posters.
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