Nespresso George Clooney Advertisements

https://www.youtube.com/watch?v=83_ceB0TsiY
https://www.youtube.com/watch?v=JoJtjkaEr1E
https://www.youtube.com/watch?v=cAodY4bmvKw
https://www.youtube.com/watch?v=frbEXL4TX2s




These are all 'Nespresso' advertisement featuring George Clooney. The target audience would tend to be wealthier, more comfortable people who can afford coffee machines as people would typically use coffee granules and make their own coffee so it was revolutionary that 'Nespresso' made a machine that makes coffee for you. In this advertisement, 'Nespresso' are essentially saying that they're more popular than George Clooney as nobody realises that it actually is George Clooney but are more interested in the Nespresso Coffee Machine. The target audience may also be very busy, working busy as the machine makes coffee very quickly and makes a shot of it which would be very handy for busier, working people as a shot would be quicker and easier to drink. This advertisement may also be for younger men and women as he could be seen as eye candy and he is in a suit so that he looks smarter and dapper. Somebody like Idris Elba or Harry Styles as they are both more contemporary celebrities who would appeal to a slightly younger audience. An alternative approach for these advertisements would be to possible pick somebody who is more contemporary who would attract a wider, greater audience so that they advertise to more people. They could also even experiment with creating a shock advertising/ shockvertising advert as it may be more memorable. Another alterative approach they could take would be to create a more organic and cinematic advert that shows how the coffee and coffee beans are made/grown.







Comments

  1. Mrs McD-HMarch 26, 2020 at 7:44 AM

    Clear responses here Elliot,
    add stills from each ad video to draw in a viewer.
    Can you use examples of social grades for each advert too? A B C1 etc
    Can you use paragraphs so text is a little easier to read please.

    Pass

    Mrs McD-H

    ReplyDelete

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