How survey organisations research the effectiveness of advertisement campaigns
The Advertising Standards Authority is the self-regulatory organisation of the advertising industry in the UK. All advertisers in the UK have agreed to abide by its authority. Anyone who thinks that advertising products have broken a code or the law can complain to the ASA.
Ofcom is the regulatory body of the communications industries set up by the British Government. It has a responsibility to regulate broadcast advertisements.
The British Board of Film Classification (BBFC) has the responsibility of regulating cinema advertising. Audio-visual products shown in cinemas are given similar ratings to the films they accompany.
Marketers find their hands full with executing marketing strategies, aimed at awareness, branding, sales, or a combination of the three. At the same time, with growing stakes, it has become increasingly important for marketing experts to validate that record spending by demonstrating a concrete return on investment (ROI). The marketing industry as a whole is picking up on this – according to new research drawn from a survey of over 2,700 marketers in nine countries. The study, conducted by Research Now together with Econsultancy, shows that almost all brand and agency marketers now understand the importance of analytics and campaign-level measurement to prove the effectiveness of their advertising services. A quarter of all brands meanwhile rate this factor as ‘extremely important’ to their business.
“With only 3% of brands and 4% of agencies not measuring the success of their advertising campaigns, the need for measurement is evidently acknowledged by marketers,” said Monica Savut, Head of Commercial Research Services at Econsultancy, following the release of the 'What Advertising Effectiveness Means to Modern Marketers in a Digital World’ report.
Marketers are aware of the importance of validating their advertising, both at a campaign level and in the context of their broader marketing objectives. Three in five brands consider measuring effectiveness to be ‘very’ or ‘extremely’ important, while 64% see advertising effectiveness as ‘very’ or ‘extremely’ important to broader marketing objectives.
Ofcom is the regulatory body of the communications industries set up by the British Government. It has a responsibility to regulate broadcast advertisements.
The British Board of Film Classification (BBFC) has the responsibility of regulating cinema advertising. Audio-visual products shown in cinemas are given similar ratings to the films they accompany.
Marketers find their hands full with executing marketing strategies, aimed at awareness, branding, sales, or a combination of the three. At the same time, with growing stakes, it has become increasingly important for marketing experts to validate that record spending by demonstrating a concrete return on investment (ROI). The marketing industry as a whole is picking up on this – according to new research drawn from a survey of over 2,700 marketers in nine countries. The study, conducted by Research Now together with Econsultancy, shows that almost all brand and agency marketers now understand the importance of analytics and campaign-level measurement to prove the effectiveness of their advertising services. A quarter of all brands meanwhile rate this factor as ‘extremely important’ to their business.
“With only 3% of brands and 4% of agencies not measuring the success of their advertising campaigns, the need for measurement is evidently acknowledged by marketers,” said Monica Savut, Head of Commercial Research Services at Econsultancy, following the release of the 'What Advertising Effectiveness Means to Modern Marketers in a Digital World’ report.
Hi Elliot,
ReplyDeletethe work you have added here is exactly the same document that another student has used.
If You Look At 1.8 On Page 244 There Are A Number Of Campaign Research Methods Discussed.
The Objective Of The Research Activity Was To Discuss The Various Industry Methods And The Effectiveness Of Each One.
The Statement Above, Seems To Be Lifted From Another Article Or Document and it Does Not Answer The Question.
Please Try Again And Answer In Full Please.
Mrs McD-H
Ungraded
ReplyDelete