Audio Advertisement - McDonalds Analysis

https://soundcloud.com/campaignlive/mcdonalds

McDonalds have advertised their new “chicken big tasty” burger with this advert by making it contemporary to the time that the advert was released (around christmas time) and raised brand awareness by advertising the burger and describing it to appeal to the listener and to make them hungry. They’re competing with other fast food restaurants, such as ‘Burger King’ and ‘Kentucky Fried Chicken’ and they’re tempting their audience to try out the new burger by saying it is available now.

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