Advertisement Campaigns for Older People

https://www.youtube.com/watch?v=AfERQ-Riy2E - This is IKEA advertisement that shows an older person starting a new life with the help of IKEA. This strays away from the typical advertisement for older people as they tend to be about older people being lonely or life insurance.

https://www.youtube.com/watch?v=ThzE4HtqZek - This is a Gillette advert that emphasizes the ideology that older people are more frail and need a lot more care and protection; this follows the same path of the usual advertisement directed at older people as it shows how lonely older people are and how the require more care.

https://www.youtube.com/watch?v=8XRsYfCn8iI - This is a life insurance advert that shows younger people in a family and claims that the life insurance will help to financially support younger people in the family if the worst happens to someone. This is a typical advert for older people as it's advertising life insurance which is what tends to get advertised to older people as they need it more than anyone else.

Comments

  1. mrsmcdonaldholmesMarch 26, 2020 at 4:54 AM

    Well done Elliot, some lovely adverts chosen.
    Some non typical and you must mention this in more depth. I noticed that they pull on the heart strings a little more or are inspirational (Ikea) and the gillette one with disabled Father.
    Add more depth to descriptions on how the campaign draws teh audience in .

    Mrs McD-H

    ReplyDelete
  2. Mrs McD-HMarch 26, 2020 at 7:42 AM

    Pass

    ReplyDelete

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