LO1. 1.2 'What is the best type of CV?'





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Advertising a product

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For my advertisement, I will be advertising clothes that already exist. I will be doing an audio-visual campaign and a print based advertisement. I will look into pre-existing campaigns and see how they advertise the products and to see what i could do to advertise products in a similar or better way.  This is a print-based advertisement series created by a brand called 'BONDS' for underwear and it is in a comedy style (with strap lines such as 'IT'S NO PARTY IN HIS PANTS.' and 'I DON'T KNOW IF THEY'LL LAST ANOTHER CURRY.' in a sans-serif font so it seems more friendly. This may attract people attention as comedy is a well known and loved genre and therefore people may be more interested into reading into what this advertisement entails.  MORE EXAMPLES https://www.youtube.com/watch?v=7DQsrXUWMzY This is an audio-visual campaign to advertise the clothing brand 'Champion'. It is a short video but it does a great job of showing ...
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Unit 3 Work

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(P1, P2, P3, P4, P5, M1) Here is my Campaign Proposal for the City of Culture for Liverpool: Unit 3 Proposal  - I have expanded on this based on feedback given to me via a 'SurveyMonkey' survey sent to a focus group.  Type of proposal - My proposal is for an audio-visual/ website advertisement for Liverpool focused mainly on fashion and the elements of it in Liverpool.  Form and Genre - My proposal will be an audio-visual advertisement that will include numerous codes and conventions including text to annotate the point that I'm trying to get across.  (M2, M3) My audio-visual campaign will include: Royalty-Free Music - This will help me to avoid any form of legal repercussions as it is free to use music and I cannot be sued for using it without permission. For example,  https://www.youtube.com/watch?v=UzPBeLIZDxU  - this is royalty-free music and it can be used by anyone without having to pay for it.  Clips that I have filmed - This will also help ...
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Approaches to Advertising Campaigns

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