John Lewis and M&Ms Adverts Analysis

John Lewis

John Lewis was founded in 1864 in Oxford Street, London by a man called John Lewis. John Lewis started to make Christmas adverts, made in house (by John Lewis & Partner), in 2007 and have done one every year since that point such as:

    1. 'Shadows’ (2007)

    2. 'Clues’ (2008)

    3. 'The Feeling’ (2009)

    4. 'A Tribute to Givers’ (2010)

    5. 'The Long Wait’ (2011)

    6. 'The Journey’ (2012)

    7. 'The Bare and the Hare’ (2013)

    8. 'Monty the Penguin’ (2014)

    9. 'The Man on the Moon’ (2015)

10. 'Buster the Boxer’ (2016)

11. ‘Moz the Monster’ (2017)

12. ‘The Boy & The Piano’ (2018)

13. ‘Excitable Edgar’ (2019) 

https://www.youtube.com/watch?v=lS6UXSJ9nwc

The adverts always premier on the television and usually include a very famous song sang by a different artist; e.g. ‘The Man on the Moon’ featured ‘Half the World Away’ by Oasis except it was sang by Norwegian singer Aurora. These adverts have been pretty successful as people all around the world know about John Lewis and their Christmas adverts. 
It is unconfirmed how much was spent to create each advert, however, it is speculated that the most recent ad - 'Excitable Edgar' had a £7 million budget.

M&M Advert

M&M were first introduced by a man named Forrest Mars in 1941. Sir Forrest came up with the idea for the chocolates after witnessing a solider eat chocolate pellets with a hard shell during the Spanish Civil War. The chocolates were being made with a hard shell so that the soldiers could carry them round in the war during the warm weather. However, the first advertisement for the chocolates was in 1954 and was black and white. It showed M&M characters, one was plain and the other had a peanut, they were diving into a chocolate pool. Now, M&M's are the flagship product of the Mars Wrigley Confectionery division of Mars, Incorporated.

1. Tina-2013
2. Trailer-2014
3. The teeth-2014
4. Abduction-2014
5. 15 minutes-2014
6. Conveyor-2014
7. Big movie-2014
8. Candyman-2015
9. Haunted-2017
10. Faint 2- 2017
11. Human-2018
12. Ghosted-2018
13. Eating in bed-2018
14. Miami beach-2019
15. M&M finger lickin’ good-2019
16. Messages for every occasion-2020

This is the URL web link for all the M&M adverts that have been produced. The main theme of the adverts created are all different. One of the themes are is that M&M’s are that good no one wants to share it. One of the celebrities that feature on this advert is B.B King, who is a famous blues singer.

• One of the adverts is called ‘Eating in Bed’
• The agency in charge of the advert is called BBDO New York ‘
• It takes a humorous look at a married couple's argument over eating chocolate in the bedroom.
• The advert came out in 2018
• The advert cost £900,000
• The theme of the advert is to show that M&M’s are that good that no one wants to share.
• The actress in this advert is called Erin Ross and she has been in many films and TV shows.
• This advert worked because it gained many sales because it shows that M&M’s are too good to be shared causing many people to want to try them.
• https://www.youtube.com/watch?v=D4pXEaHIBH8