I used the 'Type Mask Tool' to create an empty word. I then used the 'Paste Special' tool to paste a variety of pictures (e.g. Kano, graffiti, fire, the sea and the sky) that I had previously found off of the internet to make the word 'Masthead' more interesting and stand out as it is unique and catches the viewers eye.
you have used the images to create interesting textures- you have lost the image itself though and it would be nice to chose a font that allows you to see the image- think carefully about the image used and the connotations you are looking for - link the font style to image perhaps
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