Unit 2.1 and Unit 2.2 Mindmaps
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First Edits
This is the first audio visual advertisement I've made using a royalty free track called "Not Too Cray" by Huma-Huma, I decided to use this as it is fairly upbeat and it fits the aesthetic that i'm going for. It is advertising a made up clothing distributor brand called "Elmo's Clothing" which specialises in active-wear clothing. UPDATED VIDEO For this I changed the font and the colour of the "Liverpool's Best Active-wear" as I believe it worked better for the aesthetic that I am going for. This is my first print based advertisement that I have made. It follows the same format as the 'BONDS' advertisements as I believe they're very appealing and work well with the aesthetic I'm going for. It features a comedic strap line, a text box featuring the brand name and a discount code at the bottom. UPDATED VERSION This is the updated version of the previous print-based advert that I made, for this I shrunk the size o...
Advertising a product
For my advertisement, I will be advertising clothes that already exist. I will be doing an audio-visual campaign and a print based advertisement. I will look into pre-existing campaigns and see how they advertise the products and to see what i could do to advertise products in a similar or better way. This is a print-based advertisement series created by a brand called 'BONDS' for underwear and it is in a comedy style (with strap lines such as 'IT'S NO PARTY IN HIS PANTS.' and 'I DON'T KNOW IF THEY'LL LAST ANOTHER CURRY.' in a sans-serif font so it seems more friendly. This may attract people attention as comedy is a well known and loved genre and therefore people may be more interested into reading into what this advertisement entails. MORE EXAMPLES https://www.youtube.com/watch?v=7DQsrXUWMzY This is an audio-visual campaign to advertise the clothing brand 'Champion'. It is a short video but it does a great job of showing ...
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2.5 Regulatory bodies When planning your advertisement campaign, you will need to consider whether your campaign abides by the appropriate regulatory codes for the mediums employed. 2.6 Pre-production materials Before embarking on the production of your advertising campaign you should make a list of all the pre-production planning materials you will need. Checklist for pre-productions materials: Production plan Budget Resource lists Production schedules Documents common to audio productions are: Scripts Narrative synopsis Sound effects (including script and resource list) Documents common to audio-visual productions are: Treatments Storyboard Scripts Special effects script Sound effects script Locations recce reports Documents common to print-based and interactive products are: Annotated sketched layout Visual style plan Theme sheets Font styles Photography plans (including model forms, locations recce reports and shooting plans) Gr...
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LO2 Be able to plan a cross-media advertisement campaign to a client brief 2.1 Evaluating the brief A client brief for an advertisement campaign for a new product would include: Cost Target Audience Actors Key messages KEY TERMS Client brief - The specification given to an advertising media professional that sets out the requirements of a company's advertising needs for a particular brand products. It is important that you have a clear understanding of the aims and objectives of the campaign that you are being asked too produced. The client should have a clear idea about what messages they wish to convey and why. You should clarify whether the campaigns is to focus on the launch of a new product, to increase market share, to increate brand awareness, or a combination of aims over a stated period. A range of considerations need to be clarified before the pre-productions process can commence. You must make sure that the client is clear about their target ...
